You can’t really deny that current digital marketing is more complex than it used to be because of the need to protect consumer data privacy and hyper-personalized audience experiences. And the fundamental reason for this is that in digital marketing, the two ideas represent the two sides of the same coin.
On the one hand, you have to offer personalized customer experiences, which is a process that depends on extensive consumer data. On the other side, you must be careful not to misuse or abuse your consumers’ information while limiting the gathering of their personal information.
Your job as a data-driven digital marketing agency Virginia Beach specialist goes beyond just coming up with sharp, insight-driven, creative campaigns. Additionally, it implies that you’ll need to implement specific policies that control your clients’ collection, utilization, and storage of data.
How can you constantly carry out this balancing act perfectly and with the flexibility that the digital playing field needs when so much of your efforts depend on data-driven observations about your audiences? Furthermore, how can companies, not simply marketing divisions, guarantee that the confidentiality of consumer data is always maintained?
What is the privacy of client data?
But what exactly is data privacy, and why should you secure your data and that of others if you decide to obtain it?
In general, data privacy is a subset of data security that is concerned with how data should be handled. This entails permission, disclosure, and legal requirements that stop the abuse and/or improper management of data.
In principle, data privacy and its protection need the development of procedures and policies that guarantee:
- legal and moral data collecting,
- Regulations and constraints around the processing of data and information and how data is gathered and shared with third parties.
Therefore, if you focus on customer data privacy in particular, you may infer that it pertains to the data privacy of customers – their collection, management, and regulation.
These interactions might be anything from customer service requests to sales and marketing surveys or other tasks that call for these people to provide their personal data to your company.
Why it’s crucial to secure the privacy of client data?
The modern internet is more potent than ever. Thanks to the internet, information exchanges take place in seconds. But the fact that safety isn’t assured is this quick flow of pervasive information presents the major issue.
We are aware of this due to the numerous data breach incidents over the past ten years, including those that have even made headlines involving the largest internet companies and IT support consultant firms. And when the problems multiply, efforts to solve or prevent them appear to be insufficient. Therefore, it shouldn’t amaze you that customers would be warier about revealing their data in reaction to these worries. They are so cautious that they are even prepared to withhold the data that online apps and businesses gather to tailor their browsing experience because they no longer trust it.
You should never lose that trust, whether in a small or large firm, or you risk losing clients who will support your enterprise.