Warning: Trying to access array offset on value of type bool in /home/webwithw/domains/webwithwes.com/public_html/wp-content/plugins/sb-rss-feed-plus/settings/sbrssfeed-cfg.php on line 87
July 2022 -

Why should digital marketers and brands be concerned about data privacy?

You can’t really deny that current digital marketing is more complex than it used to be because of the need to protect consumer data privacy and hyper-personalized audience experiences. And the fundamental reason for this is that in digital marketing, the two ideas represent the two sides of the same coin.

On the one hand, you have to offer personalized customer experiences, which is a process that depends on extensive consumer data. On the other side, you must be careful not to misuse or abuse your consumers’ information while limiting the gathering of their personal information.

Your job as a data-driven digital marketing agency Virginia Beach specialist goes beyond just coming up with sharp, insight-driven, creative campaigns. Additionally, it implies that you’ll need to implement specific policies that control your clients’ collection, utilization, and storage of data.

How can you constantly carry out this balancing act perfectly and with the flexibility that the digital playing field needs when so much of your efforts depend on data-driven observations about your audiences? Furthermore, how can companies, not simply marketing divisions, guarantee that the confidentiality of consumer data is always maintained?

What is the privacy of client data?

But what exactly is data privacy, and why should you secure your data and that of others if you decide to obtain it?

In general, data privacy is a subset of data security that is concerned with how data should be handled. This entails permission, disclosure, and legal requirements that stop the abuse and/or improper management of data.

In principle, data privacy and its protection need the development of procedures and policies that guarantee:

  • legal and moral data collecting,
  • Regulations and constraints around the processing of data and information and how data is gathered and shared with third parties.

Therefore, if you focus on customer data privacy in particular, you may infer that it pertains to the data privacy of customers – their collection, management, and regulation.

These interactions might be anything from customer service requests to sales and marketing surveys or other tasks that call for these people to provide their personal data to your company.

Why it’s crucial to secure the privacy of client data?

The modern internet is more potent than ever. Thanks to the internet, information exchanges take place in seconds. But the fact that safety isn’t assured is this quick flow of pervasive information presents the major issue.

We are aware of this due to the numerous data breach incidents over the past ten years, including those that have even made headlines involving the largest internet companies and IT support consultant firms. And when the problems multiply, efforts to solve or prevent them appear to be insufficient. Therefore, it shouldn’t amaze you that customers would be warier about revealing their data in reaction to these worries. They are so cautious that they are even prepared to withhold the data that online apps and businesses gather to tailor their browsing experience because they no longer trust it.

You should never lose that trust, whether in a small or large firm, or you risk losing clients who will support your enterprise.…

What is NIST Special Publication 800-171 and Needs to be Compliant?

Are you informed of the DFARS cybersecurity compliance requirement? All DoD contractors (particularly small firms) must achieve basic cybersecurity criteria by December 31 2017 or potentially lose DoD contracts. Regrettably, many industrial enterprises are unaware of this or have no clue regarding what they need to do to comply. The first step to bid for a DoD contract is to consult a DFARS consultant and understand what all things are needed to be compliant.

In addition, a new cybersecurity standard, Cybersecurity Maturity Model Certification, was issued in 2020. (CMMC). Depending on the government contract, you may be required to comply with NIST 800 171 or CMMC.

NIST Special Publication 800-171

NIST Special Publication 800-171 addresses the security of “Controlled Unclassified Material” (CUI), defined as information developed by the government or on its behalf that is unclassified but requires protection.

NIST 800 171 is a series of standards outlining the methods and procedures businesses must undertake to protect this information.

Who Needs to Comply?

With cybersecurity, a top priority for the Department of Defense and all major companies, protecting industrial supply chains is more vital than ever.

Does your firm do business with the US federal government or DoD, either directly or indirectly, as a tiered supplier?

Due to heightened worries about intrusions, any manufacturer, whether OEM or tiered supplier, making a trade with the DoD, GSA, or NASA as of December 31, 2017, must comply with stated cybersecurity criteria.

Unfortunately, many industrial enterprises are unaware of this deadline or what they need to do to comply.

Companies actively working on a project for the DoD, irrespective of tier, must be familiar with the NIST compliance requirements outlined in the contract provisions.

If you are a manufacturer, you must ensure that you are in accordance with your federal government agreement.

NIST Requirements for Cybersecurity Compliance

The standards are defined in a National Institute of Standards and Technology document (NIST). The standards are divided into 14 categories, each with security criteria that must be met for DFARS compliance.

What are the Consequences of Noncompliance?

Suppose a contractor fails to provide proof of adherence, the organization risks being removed from the DoD’s approved vendor list. Any security standards not executed at the moment, particularly cybersecurity adherence, must now be reported to the DoD Chief Information Officer within 30 days of contract award.

Don’t put your company at risk. There are costs associated with being NIST compliant. However, they may not be as high as you believe.

Manufacturers must prepare for the NIST 800-171 rule, and you may be asking what steps you must take to fulfill federal government cybersecurity standards.

How to Obtain CMMC Compliance?

A new certification, Cybersecurity Maturity Model Certification, has been developed to improve the overall security posture of enterprises participating in government supply chains (CMMC).

To improve the security architecture of the Defense Industrial Base, the Department of Defense is migrating from NIST 800-171 to the CMMC framework (DIB).

You may need to undertake a CMMC evaluation by some outside party using the CMMC framework, or you may be able to conduct an assessment for CMMC compliance independently. It is determined by the amount of CMMC required and the piece of data handled during contract execution.…